About us

No matter the target group, therapy area, or brand maturity, our measure of success is sustained sales growth and improved recommendation rates.

Through our proprietary three step methodology — education, sales coaching, and analytics — we go the extra mile to ensure your products reach your target group.

Our vision is simple: to help more outstanding products reach their highest potential within the category in order to treat patients effectively.

Product expertise fosters recognition, while sales coaching accelerates growth

With our detailed understanding of the sales process, we help both you and the pharmacies reach your goals.

We identify potential combinations and synergies while always considering the pharmacies’ KPIs that influence recommendation patterns, such as items per customer or average purchase value.

Simply put, we focus on every detail that drives better service and higher sales!

Consumers deserve personalized advice

Pharmacy and healthcare staff need to provide customers and patients with both the right advice and the right products — always with the customer’s best interest in mind.

With the right knowledge and tools, our process equips pharmacy and caregiver personnel with an enhanced toolkit to promote your products effectively and profitably.

That’s how we drive real impact in sales across pharmacies and healthcare providers.

In-depth qualitative insights drawn from actual customer interactions

Market and behavioral data are largely controlled by external parties. Even if you currently have access to your own sales data, it only provides limited, quantitative insight into your performance.

Through our qualitative data and ongoing analysis, you gain an understanding of how pharmacy staff act during customer interactions; along with the opportunity to receive direct feedback from the pharmacy floor.

Access to the right information and knowledge starts early in the value chain

Reaching pharmacy and healthcare staff with the right tools and training is our foundation. Depending on the product portfolio, we also see it as our responsibility to ensure that other key players in the value chain gain access to the right knowledge and studies.

Since 2023, we’ve also offered educational lunches for both child health centers and veterinarians.

Our team

Our product specialists have solid pharmaceutical expertise and all come from leading positions within pharmacies. This gives us an unmatched understanding of pharma sales.